Art Director
Mikael
Gregolinski
I'm a hands-on Art Director based in Borås. Through concept, design and production I help businesses build strong brand identities and creative solutions that engage, convert and work across every channel.
About
I am an Art Director with extensive experience from both in-house and agency environments. I create visual identities and creative solutions for a broad client base within both B2B and B2C, and I master the entire creative process from idea to finished product, in both digital and print formats. I strive to continuously develop my skills and explore new creative opportunities.
Brand
I craft impactful visual identities from concept to execution, and refine existing guidelines to strengthen brand consistency.
UX/UI Design
I design user-focused digital interfaces that are grounded in strong brand principles and clear interaction logic.
Graphic Content
I create engaging graphic content for B2B and B2C audiences, from banners and newsletters to presentations and digital campaigns.
Analog
I design and produce physical brand materials, including packaging, labels, exhibitions, and print collateral, to bring brands to life offline.
Social Media
I develop platform-tailored visual concepts and create engaging graphics and ads that elevate social presence and performance.
Art Direction
I define and lead creative direction from concept to execution, ensuring clear visual storytelling across campaigns, brands, and digital platforms.