Grimsis
Scope
Graphic profile / Website design / Social media ads
Year
2020
Grimsis is a Swedish-Icelandic brand rooted in Iceland’s fishing heritage. While the company had an established logo, it lacked a cohesive visual identity that could support the brand across digital channels. I developed a complete visual system, including colors, graphic elements, and design principles built around the existing logo and the brand’s Icelandic identity. The project also included website design and social media advertising, creating a more consistent and recognizable brand experience.
Grimsis is a family business that specializes in importing and selling Icelandic products, primarily fish. They place great emphasis on sustainable and small-scale fishing.
