Rassla
Scope
AI Art Direction / Storytelling / Campaign Design / Social Media ads / Website Content / Print Design / Copywriting
Year
2026
Rassla is a lottery product from Kombilotteriet inspired by the unmistakable sound of rattling coins and the feeling that a big win could be closer than you think. Building on the existing campaign concept, I explored new storytelling ideas where subtle clues, scattered coins, and the recurring “Rassla” character created curiosity before revealing the product. The result was a series of campaign concepts and digital assets designed to strengthen the campaign’s visual storytelling across social media and digital channels.
The concept plays out across formats, with Rassla developed into a character of its own, brought to life through expressions, poses and playful situations.
The storytelling concept was also translated into responsive landing page and newsletter layouts to create a consistent campaign experience across touchpoints.
